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The Pure Promise

Our pledge to customers and advisers alike, in line with our core values

The Pure Promise embodies our values of Honesty, Simplicity and Responsibility:

Act in a way that ensures the customer is treated fairly and reasonably at all times

Remain at the forefront of the equity release market

Provide all the information clients and equity release advisers need in as clear a way as possible

Be open and honest at all times, promptly answering any queries with the utmost integrity

Provide our clients and equity release advisors with the highest possible levels of customer service

Ensure that our customers understand the timescales and any costs involved in their equity release plan

Behave in a professional, caring, and respectful manner and to act without prejudice at all times

Ensure each application is dealt with as quickly and efficiently as possible

This is a lifetime mortgage. To understand the features and risks, ask for a personalised illustration.