The Pure Promise

Our pledge to customers and
advisers alike, in line with our core

    The pure promise embodies our values of honesty, simplicity and responsibility:

  • Act in the customer’s best interests at all times
  • Remain at the forefront of the equity release market, ensuring that our products meet the demands of customers and financial intermediaries
  • Provide all the information clients and equity release advisers need, in as clear a way as possible
  • Be open and honest at all times, promptly answering any queries with the utmost integrity
  • Provide our clients and equity release advisors with the highest possible levels of customer service
  • Ensure that our customers understand the timescales and any costs involved in their equity release plan
  • Behave in a professional, caring, respectful manner and to act without prejudice at all times
  • Ensure each application is dealt with as quickly and efficiently as possible

This is a lifetime mortgage. To understand the features and risks, ask for a personalised illustration.

You are about to visit our Pure Professionals website, that is intended for use by financial intermediaries only.