Equity Release

The Pure Promise embodies our values of Honesty, Simplicity and Responsibility:

How you could unlock a better retirement

There are thousands of homeowners in the UK approaching retirement with concerns about their finances. As life expectancy increases the money you had set aside for your retirement may not be enough to support you, it’s not always easy to find the money you need for the retirement you so rightly deserve.

Equity release can offer a solution

Equity release is an option that can alleviate the financial shortfall, tailored to your individual needs thanks to a range of products and with peace of mind of a ‘no negative equity’ guarantee for all products approved by the Equity Release Council.

With our lifetime mortgages, there are no monthly repayments to make. Instead the loan and any interest that has built up are paid off when the property is sold, usually after you have passed away or moved into long-term care.

If you're thinking about releasing equity from your home, it's vital you seek out independent advice from a qualified equity release specialist. They will be able to discuss what impact, if any, equity release could have on the size of your estate or your entitlement to means-tested benefits, both now and in the future.

Our awards

The Mortgage Awards Winner 2022 - Later Life Lender of the year
The Equity Release Awards 2022 - Mortgage Solutions - Winner - Best Provider for products - Pure Retirement
Later Life Lending Innovation - Winner - Mortgage Finance Gazette Awards 2022
Women in Later Life Lending WINNER - Suzanne Latimer
Mortgage Lender Benchmark - H2 2020 Broker Rated - Best Specialist Mortgage Provider 2020
CorporateLiveWire Leeds & West Yorkshire Prestige Awards 2020 WINNER
Mortgage Lender Benchmark - H2 2020 Broker Rated - Best Lifetime Mortgage Provider 2020
MoneyFacts Three Times Best Equity Release Service 2020
Mortgage Lender Benchmark - H2 2020 Broker Rated - Great For Relationship Management
Equity Release Awards 2020 WINNER - Best Provider for Development and Support - Sponsored by EquiLaw
Equity Release Awards 2020 WINNER - Best Provider for Development and Support - Sponsored by Equity Release Supermarket

What our customers say

Very good! We were guided through it all with great patience and understanding

Mr and Mrs Horsley, Wells

Extremely helpful team. Very happy with the service provided. Thank you.

Miss Penty and Miss Annesse, Margate

The whole process was stress free, anything that we did not understand was quickly addressed

Mr and Mrs Aill, Nottingham

This is a lifetime mortgage. To understand the features and risks, ask for a personalised illustration.