About Us

About us

We are a people based company, it’s all about the service we provide. One of our main mantras is to deliver products aligned to the customer rather than the financial metrics that sits behind it and that’s what makes us stand out from our competition.

We are Experts in Equity Release and believe your clients deserve the best retirement solutions to enjoy their later life. Click here to see our company overview brochure.

Pure ambition

Winners of Best Lifetime Mortgage Lender at Mortgage Finance Gazette Awards 2019 and Best Later Life Lender at the Financial Reporter Awards 2019, we are committed to providing the best service in the industry to adviser and customers alike.

Our CEO Paul Carter, as well as staff from across the business, discuss the award winning service we provide for advisers.

Pure support

You need business partners who are easy to work with, professional and accountable, with simplified processes (and paperwork) that make life easier for everyone. As winners of Best Provider for Adviser Support at the 2018 Equity Release Awards, we take the time to build real personal relationships as well as providing easy access to all the tools you need.

Hattie Fancourt, our National Field Sales Manager for the South West, discusses the support available for new and experienced advisers at the Mortgage Business Expo in 2018.

Pure value

We want to offer value-for-money solutions by providing simple products and packages that are, wherever possible, fee-free to our customers, as well as offering competitive commission rates to our valued financial intermediaries.

What our customers say

Very good! We were guided through it all with great patience and understanding

Mr and Mrs Horsley, Wells

Extremely helpful team. Very happy with the service provided. Thank you.

Miss Penty and Miss Annesse, Margate

The whole process was stress free, anything that we did not understand was quickly addressed

Mr and Mrs Aill, Nottingham

Very quick, no problems progressing to completion

Mrs Dontavy, Harrow

Couldn’t ask for better service from beginning to end

Mr and Mrs Easson, Stonehouse

Thank you for being so kind and helpful at all times

Mrs Grainer, Doncaster

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