Lifting the customer

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About us

We are a people based company, it’s all about the service we provide. One of our main mantras is to deliver products aligned to the customer rather than the financial metrics that sits behind it and that’s what makes us stand out from our competition.

Pure ambition

Winners of Best Adviser Support at the 2017 Equity Release Awards and Equity Release Lender of the Year at the Money Age Awards, we are committed to providing the best service in the industry to adviser and customers alike.

Our CEO Paul Carter discusses the benefits of the Great Retirement Money Debate last year...

Pure support

You need business partners who are easy to work with, professional and accountable, with simplified processes (and paperwork) that make life easier for everyone. As winners of Best Adviser Support for two years running at the Equity Release Awards, we take the time to build real personal relationships as well as providing easy access to all the tools you need.

Chris Flowers, our Head of Distribution discusses the ER market growth and the challenges advisers face at the Mortgage Business Expo Last year...

Pure value

We want to offer value-for-money solutions by providing simple products and packages that are, wherever possible, fee-free to our customers, as well as offering competitive commission rates to our valued financial intermediaries.

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