Flexible Lifetime Mortgages, For Flexible Lives

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Flexibility is at the core of everything we do, offering:

  • ERC-free partial repayments on all our products
  • A wide range of LTVs to suit all customers
  • Drawdown and Lump Sum plans
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Helping your customers reach their retirement goals

  • A dedicated Customer Account Servicing team who deal exclusively with the over-55s
  • Customer-facing literature to help your customers best understand their options
  • A customer-focused culture that puts the needs of plan holders first
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We’re proud to deliver award winning support when it comes to helping you reach your clients:

  • Bespoke flexible marketing toolkit
  • Award winning development and support
  • A wide range of events with our first class Intermediary Sales team
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Pure’s Heritage Freedom Range is the most flexible lifetime mortgage:

  • Our new Freedom 20 product offering 20% optional ERC-free repayments
  • Freedom 40 offering 40% optional ERC-free repayments
  • Up to 12 repayments per year
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Introducing flexibility to our Sovereign lifetime mortgages:

  • ERC-free partial repayments up to 10% of advances
  • Up to 12 payments per year
  • Monthly repayments via direct debits
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Classic Flexible lifetime mortgages:

  • Helping your customers to lower their lifetime mortgage rates with personalised pricing
  • Monthly repayments via direct debits
  • Elite range - for high value properties
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Flexible Solutions for your Customer

Flexible solutions for flexible lives

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