Our Partners

Equity Release Council

The Equity Release Council is the representative trade body for the UK equity release sector. It leads a consumer-focused market by setting authoritative standards and safeguards to ensure advice can be trusted and products are safe and sustainable. In 2022, it celebrated the 30th anniversary of those standards which, to date, have underpinned more than 592,000 plans, enabling homeowners over 55 to release almost £39bn in housing wealth, to support their later life finances.

The Council has more than 1550 individual members and over 650 member firms registered, which includes providers, funders, regulated financial advisers, solicitors, surveyors and other professionals. In addition to supporting its members the Council works with government, voluntary and public sectors, as well as regulatory, consumer and professional bodies, to inform and influence the debate about the use of housing wealth in later life financial planning.

Find out more about The Equity Release Council »

My Care Consultant

My Care Consultant (MCC) aim to make non-regulated care advice more accessible for consumers, as well as providing care technical support to Financial Advisers. My Care Consultant have launched a new booklet for Care Box members, ’Paying for care - Important things you and your family should know’.

The booklet has been produced for My Care Consultant’s Care Box members to use directly with clients or professional connections. Members can download a soft copy of the document, as well as order up to 20 free hard copies - courtesy of Pure Retirement.

Find out more about My Care Consultant »

Silver Marketing Association

A cross-industry organisation that appreciates the importance of understanding the over 50s market, the SMA offers invaluable resources to reach your customers, including the recent Brand Report (link) produced in collaboration with Pure Retirement.

Find out more about The Silver Marketing Association »

Advise Wise

Backed by a team with over 35 years of experience in the equity release market, Advise Wise is on a mission to simplify and streamline the advice process for advisers, providing a cutting-edge sourcing platform, with all the benefits of an integrated Mortgage Club.

Find out more about Advise Wise »

Skittish Digital

Skittish is a specialist digital marketing consultancy providing advice, training and support for ambitious businesses looking to grow and generate more business online. They work with business owners and marketing teams who are frustrated at the lack of new enquiries and sales achieved through their website and digital marketing efforts and help them identify where there are opportunities to improve conversion rates and generate more leads. They can help with: SEO, Google Ads, Google Analytics, LinkedIn, Email Marketing, Digital Strategy.

Find out more about Skittish Digital »

SOLLA - Society of Later Life Advisers

The Society of Later Life Advisers helps customers find an adviser who has evidenced their understanding of the wider implications of later life lending. This specialist standard is for those advising on lifetime mortgages. Through SOLLA's professional and development training resources, advisers can work to achieve this standard and offer quality assured advice for their customers.

Why not get your advice skills independently acknowledged and find out how you can become a SOLLA Later Life Lending adviser?

Find out more about SOLLA »

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