Press Releases

Advisers Increasingly Keen To Join The Equity Release Market

The Equity Release Council has seen record numbers of downloads this year, of The Adviser Guide to Equity Release. With the lifetime mortgage market continuing to produce headline-grabbing figures there’s never been a better time for financial advisers to enter the equity release market and benefit from its ever-expanding growth. Joining the market is of increasing interest to advisers - both those new to the market and those looking to expand their presence within it – and the tools are on hand to give them the support and information they need as and when they need it. As part of a wider culture of offering adviser support, Pure Retirement created the Adviser Guide to Equity Release in conjunction with the Equity Release Council in 2016, and its usage has gone from strength to strength. A comprehensive resource designed to offer advisers everything from customer and product types to a walkthrough guide to the application process, it’s an invaluable tool which has supported the growth of the market and the advice network which customers are so increasingly in need of.

Paul Carter, CEO at Pure Retirement commented, ‘Given our commitment to developing adviser knowledge and growing the market as a whole, we’ve been incredibly pleased with the uptake of the guide over the last twelve months. From August of last year to this July the guide and its component parts have been downloaded a total of 2,520 times including over 800 for the guide as a whole, which from February of this year has never seen fewer than 91 downloads a month.’ ‘These latest figures demonstrate that advisers are increasingly using the available resources and information streams to gain further understanding of the marketplace, and at Pure Retirement we’re delighted to see that by working in partnership with the Equity Release Council, we’re going some way to satisfying their needs.’

Jim Boyd, CEO of Equity Release Council commented, ‘With the Equity Release market continuing to see steady growth we are encouraged to see more advisers using Council endorsed resources, such as the Adviser Guide to Equity Release, for which we are very grateful to Pure Retirement for creating. Membership of The Council provides advisers with access to a wealth of knowledge and resources, as well as use of The Council logo on business materials – a kitemark that sets advisers apart and gives additional reassurance to their clients. Furthermore, all members are included in the online consumer facing Member Directory, increasingly accessed by over 2,000 visitors on average a month.’

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