Pure Retirement Expand Adviser-Facing Marketing Toolkit
22nd August 2019
Pure Retirement are pleased to announce brand new additions to their much-loved Marketing Toolkit as part of a wider commitment to providing advisers with market-leading (and cost-effective) resources to best reach their customer base.
The bespoke toolkit allows advisers to utilise Pure’s marketing team in creating and producing tailored marketing materials from events banners and flyers through to case studies and bespoke email builds, all in the style of the adviser’s branding and specific call to action.
The latest updates have added a Quarterly Report to the toolkit portfolio. Designed as a convenient single-point reference resource for advisers, the report gathers the key trends from the previous three months regarding demographic trends, customer behaviour changes, and market developments and presents them in a comprehensive and intuitive document. Aiming to provide an effective summary of the news cycle, the newly-released Q2 edition sits alongside April’s Q1 edition and continues to remain free to access, as all future editions will also be. The two available issues are enhanced with video content where Senior Comms & Editorial Executive Gareth Ware and CEO Paul Carter discuss the report’s findings, with more episodes planned in line with each future edition.
In addition, Pure Retirement have recently created a pair of white label presentations for use by advisers. Designed to be customised to feature the logos and contact details of those who wish to use them, the presentations are available in both customer-facing and introducer-facing versions, giving advisers an effective resource to communicate the salient points of later life lending and lifetime mortgages to key audiences. Full details of these latest additions (and the ways that they can be accessed) can be found via Pure Retirement’s dedicated Marketing Toolkit section on their website.
Speaking of the latest enhancements, Pure Retirement CEO Paul Carter commented "As a company dedicated to helping advisers make the most of the opportunities the later life sector has to offer, it’s incredibly satisfying to continually develop our available resources and help them best reach their audiences. Our marketing team have been working tirelessly to bring new elements to our toolkit, and to be bringing new reports, videos and presentations to the market only a few months after launching our Digital Toolkit is a testament to the hard work being put into ensuring the wider market isn’t left wanting when it comes to materials, collateral and guidance to best communicate with their prospective target market."