Press Releases

Pure Retirement Launch Customer-Facing YouTube Channel

14th October 2019

Pure Retirement are pleased to announce the launch of its new customer-facing YouTube channel, designed to provide easily digestible explainer video content to either be accessed directly by consumers or for advisers to use with their customers, giving prospective clients a better understanding of later life lending.

Created in a clear and simple format, the new customer-facing videos cover key topics such as an overview of equity release, things to consider and some of its key uses, as well as offering wider commentary on later life including the need to effectively plan financially for retirement and the ways to make the most out of retirement.

The channel launches with new additions to be added weekly throughout the remainder of 2019, with a plan to further develop the channel throughout 2020 and beyond.

Speaking of these latest additions Pure Retirement’s Head of Marketing & Communications, Rachel Pease, says: "Having spent the year on improvements to our adviser-facing marketing resources, it’s great to be able to offer some customer-facing materials covering both later life lending and the wider retirement landscape. We’re seeing increasing levels of digital engagement among the over 50s demographic, so being able to react to it and offer something that will hopefully resonate with them is something that’s as important as it is exciting."

Peter Huckerby at Lifetime Equity Release adds "As advisers we’re really pleased to have access to these new materials which offer potential customers a greater understanding of lifetime mortgages and the opportunities afforded by retirement. It also provides us with tools to explain later life lending to prospective clients and to raise their levels of comprehension. We’ve always found the Pure Retirement Marketing Toolkit resources to be hugely beneficial to us as a business, and these latest developments are no exception."

Take a look at the new channel here.

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