Pink Phone Icon   0113 3660 599
Latest Rates
5 Star Pure Max Range with Fee Contributions and Cashback options.
Pure Max DD Range MER AER Arr
Pure Max Lite DD1 6.12% 6.29% 0 1,400 0 45k
Pure Max Lite DD2 5.88% 6.04% 895 600 0 10k
Pure Max Lite DD3 -
Loans under / over £75K
6.26% 6.44% 895 1,400 2/2.5% 45/75k
Pure Max DD1 6.45% 6.64% 0 1,400 0 45k
Pure Max DD2 6.21% 6.39% 895 600 0 10k
Pure Max DD3 -
Loans under / over £75K
6.59% 6.79% 895 1,400 2/2.5% 45/75k
Pure Max Plus DD1 6.63% 6.84% 0 1,400 0 45k
Pure Max Plus DD2 6.40% 6.59% 895 600 0 10k
Pure Max Plus DD3 -
Loans under / over £75K
6.78% 6.99% 895 1,400 2/2.5% 45/75k
See our high LTV's - Full Product Details » Moneyfacts - Equity Release 2018
Spotlight: Pure Retirement Through the Lens
Find out more about Pure Retirement and Equity Release in our brand new video series...
A Closer Look - video thumbnail
A Closer Look
Our CEO Paul Carter, and several of our wider team, explain Pure Retirement’s ethos and what makes us different from others in the sector.
We offer unprecedented adviser support throughout the application process, find out how our unique approach can work for you.
Business Update
Upcoming Events
Our ever-popular webinar series returns for a summer season, featuring Richard Espley from Goldsmith Williams Solicitors advising on the legalities of equity release on August 9th, and Gyles Seward of Elementary Digital with digital marketing guidance to help you reach your target audience on August 16th. Register your interest here to secure access to our latest round of updates and insights.
Summer Webinars
We’ve recently been announced as finalists in two categories in this year’s Moneyfacts awards, and it would be hugely appreciated if you could take the time to nominate us in the Best Equity Release Provider and Best Equity Release Lender categories in the Personal Finance Awards
Moneyfacts Awards 2018
News & Publications
The latest edition of the Pure-sponsored Lifetime Mortgage Insight magazine is now live, containing the latest industry updates. Read it here
We’ve contributed to the latest edition of PMS’ Discover magazine, talking about the need for adviser support. Catch our thoughts here.
Lifetime Mortgage Insight
Discover PMS
Extending Our Marketing Support
Bespoke Marketing Workshops
Off the back of great feedback and high levels of interest, we’re extending our marketing support service with a marketing workshops series later this year, helping you to reach your potential clients and build your business in equity release.
Watch this space for further updates...
Latest Customer Feedback
"The completion was as or better than expected. All dates indicated proved to be spot on"
Mr and Mrs Webster, Walsall
"“Very professional and helpful - we are very pleased with the outcome"
Mr and Mrs Kerry, Halesowen
In the news
A fifth of equity release applicants are using raised capital to pay off mortgages newspaper
Working until 70 to be the new norm
£9.5m of property released being released daily; here are the UK’s equity release hotspots
Join our Team
As we continue to expand we currently have a raft of positions, from underwriters to software developers, waiting for the right person to fill them.
Spread your wings with Pure
Find out more on our careers page