Pink Phone Icon   0113 3660 599
Latest Rates
5 Star Pure Max Range
Pure Max DD Range MER AER Arr
Pure Max Lite DD1 6.12% 6.29% 0 1,400 0 45k
Pure Max Lite DD2 5.88% 6.04% 895 600 0 10k
Pure Max Lite DD3 -
Loans under / over £75K
6.26% 6.44% 895 1,400 2/2.5% 45/75k
Pure Max DD1 6.45% 6.64% 0 1,400 0 45k
Pure Max DD2 6.21% 6.39% 895 600 0 10k
Pure Max DD3 -
Loans under / over £75K
6.59% 6.79% 895 1,400 2/2.5% 45/75k
Pure Max Plus DD1 6.63% 6.84% 0 1,400 0 45k
Pure Max Plus DD2 6.40% 6.59% 895 600 0 10k
Pure Max Plus DD3 -
Loans under / over £75K
6.78% 6.99% 895 1,400 2/2.5% 45/75k
See our high LTV's - Full Product Details » Moneyfacts - Equity Release 2018
Last chance to register for our Summer Roadshows...
Building your Business
in Equity Release
For advisers new to the market or looking to build their business, our June Roadshows offer a range of roundtable sessions with expert speakers in the market, covering Legals and Power of Attorney, Surveying and Valuations, Online tools and resources and tips on digital marketing and website development.
Events are free to attend with CPD accreditation.
Pure Summer Roadshows
Register for Leeds
Register for London
Register for Southampton
Business Update
Upcoming Events
Our Spring Term Webinars are now live for viewing.
Guest speakers include Later Life Academy's Ray McCarthy, sharing the new tools and resources availble from AirSourcing. And David Burrowes of the Equity Release Council discusses the latest updates in the market.
CPD accrediation is available for advisers who share their questions and comments with
We’re sponsoring the upcoming IRESSLive events in London on 5th June, and Leeds 12th June.
And we’ll also be supporting L&G Mortgage club with their events on 6th and 7th June, as well as exhibiting at the Later Life Academy Conference on 21st June.
Pure Retirement Spring Webinars
Webinar with Ray McCarthy
Webinar with David Burrowes
News & Publications
Our latest blog on Mortgage Solutions is now live, with CEO Paul Carter discussing the rising customer demand for equity release.
Head of Distribution, Chris Flowers, also highlights the importance of presenting the option of equity release to customers who may not be aware of it, in the recent Right Mortgage Magazine
The right news magazine cover
Proud Sponsors of AirSourcing Tools for Advisers...
AirSourcing version 3 is now live from the Later Life Academy, sponsored by Pure Retirement, with a wealth of new tools and resources for advisers.
You can access calculators, marketing materials, sales and educational support entirely free of charge when you register through Pure Retirement, as well as being able to use the brand new 1-click KFI tool, saving you huge amounts of time in the day to day of your business. We're here to ensure you have the support you need and the tools you require at your fingertips.
Upgrade for free with pure retirement
Air sourcing logo
Latest Customer Feedback
Top quote mark icon
"My expectations were exceeded. Everything was done promptly, professionally and with kindness"
Mrs Deegan, Norwich
"Very pleasant, efficient and helpful, excellent service all round!"
Mr & Mrs Carey, Canterbury
Bottom quote mark icon
In the news
Pure Retirement joins the ER debate at Manchester’s FS expo newspaper
New mortgage adviser CPD programme launched
Over 50s adapt income and retirement expectations
Join our Team
Our team is expanding once again, recruiting for underwriters, administrators and software developers.
Spread your wings with Pure
Find out more on our careers page