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Latest Rates
New & Improved 5 Star Pure Max Range
Pure Max DD Range MER AER Arr
Cashback Min Loan
Pure Max Lite DD1 6.12% 6.29% 0 1,400 0 45k
Pure Max Lite DD2 5.88% 6.04% 895 600 0 10k
Pure Max Lite DD3 -
Loans under / over £75K
6.26% 6.44% 895 1,400 2/2.5% 45/75k
Pure Max DD1 6.45% 6.64% 0 1,400 0 45k
Pure Max DD2 6.21% 6.39% 895 600 0 10k
Pure Max DD3 -
Loans under / over £75K
6.59% 6.79% 895 1,400 2/2.5% 45/75k
Pure Max Plus DD1 6.63% 6.84% 0 1,400 0 45k
Pure Max Plus DD2 6.40% 6.59% 895 600 0 10k
Pure Max Plus DD3 -
Loans under / over £75K
6.78% 6.99% 895 1,400 2/2.5% 45/75k
See our high LTV's - Full Product Details » Moneyfacts - Equity Release 2018
We’ve Listened to your Feedback...
Case Tracker Improvements have now gone live
* An at a glance view of your cases with 9 stages of detail
* New improved search function on multiple fields
* See estimated and actual property values
* See loan amount and commission
* Download all data into excel for ease of access
* Download your application form
See our new Case Tracker here »
Business Updates
Voted Yorkshire’s Number One Business!
We’re thrilled to be named winners of Yorkshire’s Fastest 50 growing businesses for 2018!
Winning the largest business category as well as the overall winner is a huge achievement and we couldn’t have done it without all your ongoing support. Thank you!
Find out more in the Yorkshire Post.
Upcoming Events
Chris Flowers will be presenting alongside David Burrowes, Chairman of the Equity Release Council on April 24th at London’s Professional Adviser event.
And after the success of last year’s educational webinar series, we will be filming our Spring Term webinars, available for viewing this May - look out for updates on twitter and linkedin!
News & Publications
Our CEO Paul Carter speaks on Innovation in Equity Release in this month’s Moneyfacts ILP Magazine.
And you can read his latest IRESS blog here...
Education in Equity Release - Pure Retirement
Click here to read Paul's Latest Blog...
Don’t miss your chance to vote...
There’s still time to have your say in this year’s upcoming awards.
At Pure we’re dedicated to providing you with a first class service and we would greatly appreciate your votes.
Awards image
Moneyfacts ILP Awards - vote here » Financial Reporter Awards - vote here » What Mortgage Awards - vote here »
Customer Feedback
"Very impressed with the friendly and professional manner staff carried out on our application"
Mr & Mrs Caullay, Glasgow
"Always somebody there at the end of the phone. Excellent service by all the people involved, didn’t think it would be so easy"
Mrs Chapman and Mr Fitzpatrick, Darlington
In the news
Equity Release catching up with pensions newspaper
50% will use workplace pensions as retirement income
Pure Retirement introduces 5 Star Pure Max Range
Join our Team
Our team is expanding once again, recruiting for Mortgage Processors, Administrators, Underwriters and an Administration Team Manager.
Spread your wings with Pure
Find out more on our careers page