Pure Servicing Solutions

Are you looking to either enter the equity release market or for a servicing partner to administer an existing equity release book?

With a dedication to providing our strategic partners with the market's finest processes, technical solutions and risk management provisions, we're best placed to share our expertise and find solutions that best suit your needs. Find out what we can offer through the sections below, and discover how we can use our cost-effective expertise in both origination and servicing to support your business.

Pure Service Offerings

Origination & Servicing

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Servicing Only

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Pure are committed to being innovators in technology, continually providing excellent service to advisers and their customers. We’ve recently introduced a host of new developments, including:

  • A new and enhanced broker portal
  • Comprehensive integrations with both the Iress and Advise Wise sourcing platforms
  • Streamlined KFI-to-application processes
  • Bespoke Management Information (MI) reporting
  • Enhanced mobile app to use whilst on the go

Our Processes

Thanks to our comprehensive experience in lifetime mortgages, we fully understand customers’ needs, and the best ways to meet them. As a result we’re able to offer the full remit of services including:

Further Advances


Adding/removing a borrower


Release of part-security/part-sale of land

Additions to security/lease variations

What Makes Us Different

We’re award-winning specialists in the lifetime mortgage industry with an exclusive focus on providing equity release to the over-55s.

The team have been fully trained on empathy, vulnerable customers and difficult conversations (i.e. bereavement) and are able to provide a full remit of services including further borrowing, taking out a cash facility, adding and removing borrowers, and moving a mortgage to another property.

We understand the importance of being able to comprehensively manage all parts of the servicing journey, and as a result, we’re committed to ongoing employee training and keeping skillsets up-to-date across the team.

As a result, we consistently adapt to technical and procedural changes, including flexible payments and repayment options, loans with retention (with follow-ups to ensure works are completed), and changes to fixed/GILT-based ERCs.

We can also provide a dedicated phone-line and team members for your business to ensure your needs are continually met.

Our awards

The Mortgage Awards Winner 2022 - Later Life Lender of the year
WINNER - Investment in Life & Pensions - Moneyfacts Awards 2021 - Innovation Award
Equity Release Awards 2020 WINNER - Best Provider for Development and Support - Sponsored by EquiLaw
Equity Release Awards 2020 WINNER - Best Provider for Development and Support - Sponsored by Equity Release Supermarket
MoneyFacts Three Times Best Equity Release Service 2020
Mortgage Lender Benchmark - H2 2020 Broker Rated - Best Specialist Mortgage Provider 2020
Mortgage Lender Benchmark - H2 2020 Broker Rated - Best Lifetime Mortgage Provider 2020
Mortgage Lender Benchmark - H2 2020 Broker Rated - Great For Relationship Management
Women in Later Life Lending WINNER - Suzanne Latimer
CorporateLiveWire Leeds & West Yorkshire Prestige Awards 2020 WINNER

Contact Us

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Latest News

Pure Retirement launch new adviser resources to develop the later life market

17th May 2021

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Pure Retirement and My Care Consultant Launch New Customer-Facing Literature For Financial Advisers

7th May 2021

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Pure Retirement Announces New Adviser Support In Response To Predicted 2021 Lifetime Mortgage Market Growth

11th March 2021

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Pure Retirement Launch New Adviser Resources

9th February 2021

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