Target Market and Product Fair Value Statement

The purpose of a Target Market and Fair Value Summary is to outline the identified target market and the expected distribution strategy for Pure Retirement's lifetime mortgage products.

It also demonstrates our approach to Product Oversight and Governance to demonstrate how we design, monitor, and review our products to ensure they continue to provide fair value and meet the needs, characteristics and objectives of the target market including vulnerable customers.

We have created a Target Market Statement for all our lifetime mortgages, designed to support you to comply with your responsibilities under ‘The Consumer Duty’. Please note that you are ultimately responsible for meeting your obligations under ‘The Consumer Duty’.

For financial intermediaries only. Not approved for use with customers.

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