Welcome to Pure Retirement Professionals

A specialist website dedicated to financial intermediaries

Pure Retirement was founded on the belief that everyone deserves to enjoy their later years, and as recent winners of the Equity Release award for Best Provider for Adviser Support, we're here to help your clients, whether they are retired or not.
If your client is considering equity release, you'll want to research the whole market to find the best solution which is tailored to their needs.
We only accept applications from financial intermediaries who are registered with us, and you can register with us here.

New, faster equity release quote system

Following broker feedback, we've made some big changes. Our initial borrowing application is now streamlined to capture more information upfront and give you faster lending decisions.

  • Save progress as you go and resume later
  • Easily move between sections with on-screen guidance
  • Download and print applications with only the information you need

Read the handy FAQ guide and start your new application journey today.


Market-leading service and support for you and your customers

9 days
Average from Application to Offer
£5 Billion
Loans Under Management
Customers Supported

Our promise to you is a best-in-class service, and we’ll provide a dedicated underwriter, who handles your cases from application to completion. This dedication to service runs through to our award-winning follow-on care, and we pride ourselves in going above and beyond for your customers.

A lender you can trust

The experts and peers of the financial services market who recognise our first-class service.

Best Provider For Service - Equity Release Awards 2023
Best Provider For Service - Equity Release Awards 2023
Winner - Best Later Life Lender - Financial Reporter - #FRA22
The Mortgage Awards Winner 2022 - Later Life Lender of the year
WINNER - Investment in Life & Pensions - Moneyfacts Awards 2021 - Innovation Award
Equity Release Awards 2020 WINNER - Best Provider for Development and Support - Sponsored by EquiLaw
Equity Release Awards 2020 WINNER - Best Provider for Development and Support - Sponsored by Equity Release Supermarket
MoneyFacts Three Times Best Equity Release Service 2020
Mortgage Lender Benchmark - H2 2020 Broker Rated - Best Specialist Mortgage Provider 2020
Mortgage Lender Benchmark - H2 2020 Broker Rated - Best Lifetime Mortgage Provider 2020
Mortgage Lender Benchmark - H2 2020 Broker Rated - Great For Relationship Management
Women in Later Life Lending WINNER - Suzanne Latimer
CorporateLiveWire Leeds & West Yorkshire Prestige Awards 2020 WINNER

Resources to help you

Find the best later life lending options for your customers. Stay informed with market trends, earn CPD points with our events and download our app to track cases while on the move.

Latest updates

We've launched our new Classic Flexible Pricing structure offers customers the flexibility to benefit from personalised interest rates based on their circumstances.

We've refreshed our CSR brochures for both Professionals and Customers, designed to help you and your customers learn more about what we do beyond equity release.

Head over to our Pure Insight blog to catch up on the latest news from the market.

Unlock the customer and market trends spanning the Q1 2021 in our latest Quarterly Market Report.

Enhance your market expertise with our range of events led by industry specialists, available to book directly via our media centre.

Our marketing toolkit has a host of resources including a mix and match service allowing you to create free marketing resources that are completely unique to your brand.

Find your dedicated intermediary sales contact using our postcode search tool.

Find out about our Customer Account Servicing Team and the levels of service they’ll give your clients post-completion via our dedicated resources.

Check out the latest customer-facing videos readily available to share with your clients.

Subscribe to our YouTube channel for regular content.

This website is not intended or approved for customer use. Return to our customer website.