Building Trust Through Responsible Lending
Our three core values guide our work and help us achieve customer satisfaction for our clients and their equity release advisers.
Honesty
We are always open and honest about the financial products and services we offer.
Simplicity
Our communications are clear and straightforward, ensuring efficiency and clarity.
Responsibility
We take responsibility and stay transparent, maintaining accountability.
Our mission statement
Our mission is to be the preferred provider of lifetime mortgage products and servicing, actively working to offer the right later life lending solutions to support our customers' financial well-being. By leveraging technology, expertise in later life finance, and first-class customer care, we support customers to achieve their financial needs and wellbeing.
Lending responsibly
We are dedicated to safeguarding your customer's financial well-being, including those identified as vulnerable. To achieve this, we:
Design lifetime mortgages for different demographics and needs.
Regularly review our products and services for suitability.
Abide by the code of conduct set by the Equity Release Council.
Are regulated by the Financial Conduct Authority.
Train all our customer service staff on identifying any form of vulnerability.
Pure Retirement is founded upon the belief that everyone deserves to enjoy their later years. As a dedicated, specialist lender, our exclusive focus is on providing the best later life lending solutions to homeowners aged 55 and older.
Paul Carter, CEO
Investing in our people
Our people are our greatest asset, and as such, we recognise the importance of valuing and developing our workforce.
We are proud of our Gold Standard in Investors in People accreditations, which we have consistently maintained over the years. This is an international standard for good people management, and receiving these awards highlights our dedication to staff progression. We are committed to building on this success to ensure that our company culture remains rooted in our values as we continue to grow.
What being responsible within society means to us
We remain committed to operating in a sustainable way, and also recognise our role and responsibility in society through supporting environmental and charitable initiatives. Responsible lending involves acting responsibly throughout every aspect of our business.
Our ESG strategy (Environmental, Social, and Governance) aims to establish our company as one that actively acknowledges and responds to the diverse needs of the broader community.
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Meet our partners
Get to know our later life partners
Our partnerships enable us to deliver excellent service and uphold our commitment to responsible lending practices.
Explore partners