Press releases

Pure Retirement CEO and later life lending stalwart Paul Carter is preparing to transition to a new role as the lender’s Chair, beginning a pathway to retirement while also continuing to provide strategic oversight and guidance as Pure enters its next phase of development and growth.

Pure Retirement has underlined its commitment to adviser support through the launch of new white label resources as part of its Marketing Toolkit. The lender has announced a range of new items available to adviser to support them in reaching prospective customers and adding value to their client conversations.

Age and gender play a major role when it comes to differing marital status patterns among those who take out equity release on a single life basis. 42% of new single life customers were unmarried (up from 36% in 2024), while 35% were divorced and 19% were widowed.

Analysis by lifetime mortgage lender Pure Retirement has found that the proportion of people listing home improvements as the primary reason for releasing equity from their homes is the highest it’s been for 12 months.

Analysis from lifetime mortgage lender Pure Retirement has identified different customer profiles between men and women who’ve applied on a single life basis. With the gender split closing among single life applicants in Q3 (58% female, compared to 70% at the same point last year), the lender has sought to explore the differing trends emerging between male and female borrowers.

Lifetime mortgage lender Pure Retirement has strengthened its adviser support through the appointment of a new Business Development Manager, as well as the enhancement of processes and tools. Natasha Phillips joins the lender’s Intermediary Sales team as the field-based BDM for London and the South East, supplementing the existing face-to-face support for advisers offered nationally through other regional BDMs.