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Latest Rates
Fee Contributions and Cashback options across our 5-star Max range
Pure Max Range MER AER Arr
Pure Max Lite 1 6.12% 6.29% 0 1,400 0 45k
Pure Max Lite 2 5.88% 6.04% 895 600 0 10k
Pure Max Lite 3 -
Loans under / over £75K
6.26% 6.44% 895 1,400 2/2.5% 45/75k
Pure Max 1 6.45% 6.64% 0 1,400 0 45k
Pure Max 2 6.21% 6.39% 895 600 0 10k
Pure Max 3 -
Loans under / over £75K
6.59% 6.79% 895 1,400 2/2.5% 45/75k
Pure Max Plus 1 6.63% 6.84% 0 1,400 0 45k
Pure Max Plus 2 6.40% 6.59% 895 600 0 10k
Pure Max Plus 3 -
Loans under / over £75K
6.78% 6.99% 895 1,400 2/2.5% 45/75k
See our high LTV's - Full Product Details » Moneyfacts - Equity Release 2018
Spotlight: Pure Retirement Through the Lens
Find out more about Pure Retirement and Equity Release in our brand new video series...
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New Digital Marketing Toolkit
On the back of the success of our well-received marketing toolkit we’ve listened to feedback and developed and expanded it further. Find out about our new digital marketing toolkit through our latest video.
Business Update
Autumn Roadshows
It's the final chance to register for our next wave of roadshows running throughout October and taking place in Solihull (on the 2nd) Manchester (9th) and Gatwick (16th). These events have always proved popular and a great opportunity to get insight from a number of key industry figures, with the upcoming editions featuring Stuart Wilson of the Later Life Academy, Jacqueline Berry of My Care Consultant, Dave Griffin from Release My Equity and Donna Bathgate of The Equity Release Council. Contact or head here to register your interest.
Autumn Roadshows
Mortgage Business Expo
We'll have a presence at the forthcoming London MBE on October 10th, and look forward to hopefully seeing and speaking to some of you on the day. Stop by to find out about our latest products and how we can benefit both you and your customers.
Autumn Roadshows
New Website Now Live!
Our new website has just launched. It contains all the same great features and information sources, but with a great new look housed within an intuitive interface.
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Pure In The Press
We’re pleased to announce former US Open winner Michael Campbell as our new brand ambassador, a story that has been picked up by Mortgage Finance Gazette and Mortgage Introducer. The fact we've been able to enter into a partnership with such a decorated sportsperson shows our progress as a company and we're excited to work with him.
Michael Campbell
We recently wrote a blog for Iress, detailing the increasing need for an accurate stream of information between the industry and consumers as the equity release sector continues to grow.
The Value of Equity Release Advice - Pure Retirement
Latest Customer Feedback
"A first class service with very helpful staff - couldn’t be better."
Mr Munro, Doncaster
"Everything went very smoothly and all completed in 6 weeks. Very satisfied customers"
Mrs Bebbington, Folkstone
In the news
Over-55s in Britain hold an average of £280k in housing equity newspaper
One in five over-55s have put themselves in a position of financial insecurity to help family members enter the property ladder
Equity release contributing to a sharp decline in downsizing
Join our Team
As we continue to expand we currently have a raft of positions, including a junior data analyst position, in addition to a number of underwriting and software developer opportunities.
Spread your wings with Pure
Find out more on our careers page