Press Releases

Pure Retirement Appoint Eleanor Thornhill as CFO

21st April 2022

Pure Retirement are pleased to announce the appointment of Eleanor Thornhill as Chief Financial Officer, where she'll be an integral part of the executive board, driving strategic priorities and the financial performance of the business.

Her appointment in role comes at a time when there is greater scrutiny surrounding board-level diversity, with the Government recently expressing a desire to have all listed companies featuring at least one woman occupying a board-level position by 2025. The Financial Conduct Authority has also issued its own discussion paper on the topic, stating that “diversity and inclusion can reduce groupthink, encourage debate and innovation, and thereby improve outcomes for consumers and across markets, supporting financial stability.”

Eleanor brings with her a comprehensive portfolio of experience, which began as a chartered accountant with KPMG. She has been in the financial services sector since 2004, and has built significant experience working under FCA regulation. Other career highlights have included:

Assuming the role of Finance Director of the Consumer Credit Division of Provident Financial plc, focusing on strategic recovery and scenario planning, and influencing the financial outlook through change and cost initiative

Time as CFO of PerfectHome, a rent-to-own online retailer, managing the financial position and risks

Leading the development of the finance function and financial strategy for a start-up business, offering online unsecured lending

Speaking of her appointment, Eleanor says: “At Pure Retirement, I'm really excited to be joining a consistently growing and dynamic company that has shown itself to be a market leader within the lifetime mortgage space. With such a track record of being an innovative and forward-thinking company, I'm looking forward to working to further enhance their financial performance and to playing a key role in the leadership team of this award winning later life lender.”

Pure Retirement CEO Paul Carter adds: “We're delighted to have someone of Eleanor's calibre joining the company, and we've no doubt that she will be a great asset who will contribute enormously to achieving our long-term goals. It's also a great first step towards the diversification of our board membership, something we're proud to be championing as part of the wider journey for change. ”

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