Press Releases

Heritage Enhancements

15th July 2019

Following its launch earlier this year, Pure Retirement’s Heritage range has seen high levels of interest from brokers and customers alike. Nonetheless, in response to broker feedback they are pleased to announce enhancements to the range which aim to open it up to as many potential customers as possible.

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Heritage Range Launch

31st May 2019

Pure Retirement is pleased to announce the launch of its new product suite, the Heritage range, which is available whole-of-market and offers repayment flexibility without sacrificing the wide range of LTVs and award-winning service that both our adviser network and end-point users have come to love and expect.

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Walking Football Association Sponsorship Launch

2nd April 2019

Lifetime Mortgage lender Pure Retirement are delighted to announce their sponsorship of the England over-50s and over-60s national walking football teams through a number of key strategic arrangements, including becoming the squads’ main shirt sponsor. It comes at a time when the sport is going from strength to strength and truly resonating with those in later life, becoming the UK’s fastest-growing sport in the process.

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Pure Retirement’s Servicing Portfolio Surpasses £1bn

1st March 2019

For the first time in its history Pure Retirement is now servicing over £1bn of loans, with its servicing element recently expanding exponentially as it’s developed into a key pillar of the organisation and in turn massively enhanced the wider business as a whole.

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Pure Retirement named as Yorkshire's most profitable SME

1st March 2019

Pure Retirement are delighted to have been named as Yorkshire’s most profitable SME in last week’s Yorkshire Post.

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Pure Retirement Mobile App

20th February 2019

Pure Retirement is pleased to announce the launch of its new adviser-facing Mobile App, believed to be the first of its kind in the British equity release sector.

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Pure Retirement Fast Track 100

6th December 2018

Pure Retirement to delighted to announce their inclusion on the Fast Track 100, a celebration of Britain's fastest-growing companies published in the Sunday Times on the 2nd December.

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Pure Retirement Sovereign Range

25th October 2018

The opportunity to free up the equity in your home has been opened up to more people, including those living in ex-local authority houses, following the launch of a new product range by Leeds-based equity release provider Pure Retirement.

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Pure Retirement Government Position Commentary

4th October 2018

We at Pure Retirement welcome the government's newly-announced decision to signpost the over 55s towards equity release and later life lending options through its Single Financial Guidance Service, which will support older consumers in understanding when and how to access specialist financial advice.

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Advisers Increasingly Keen To Join The Equity Release Market

23rd August 2018

The Equity Release Council has seen record numbers of downloads this year, of The Adviser Guide to Equity Release.

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Pure Retirement Business Develop Manager Hattie Tales Nominated In Inaugural Financial Reporter Women’s Recognition Awards

27th July 2018

Pure Retirement are delighted to announce that one of our Business Development Managers, Hattie Tales, has been listed as a finalist in the Female BDM Of The Year category at the inaugural Financial Reporter Women's Recognition Awards.

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Pure Retirement Continues Its Adviser Support Programme Through Expanded Roadshow And Webinar Series

13th July 2018

The equity release market continues on the upward trajectory of recent years, with the ERC's Spring 2018 market report providing a whole host of headline statistics including a 22% increase in new applicants in 2016 being followed by a further 34% increase in 2017, and annual lending surpassing £3bn for the first time last year.

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Pure Retirement Expands Team And Support Offering For Equity Release Advisers

6th July 2018

Having recently been recognised as Yorkshire's fastest growing company in the region's Fastest 50 Award - compiled by UK Top 100 law firm Ward Hadaway – Pure Retirement has continued its ongoing expansion via the recruitment of a further 24 members to its continually expanding team.

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