1st February 2023 | RETIREMENT
Pure Retirement have reintroduced their Heritage range of lifetime mortgages to the later life lending market, having pivoted the range to offer market-high LTVs for over-80 applicants.
Read more26th January 2023 | RETIREMENT
Pure Retirement, the Leeds-based lifetime mortgage originator, has appointed David Marlow as an independent non-executive director.
Read more17th January 2023 | RETIREMENT
Pure Retirement are pleased to announce the widened distribution of its Classic range of lifetime mortgages, allowing yet more firms to be able to offer the suite of plans and continuing a consistent patterns of expanded distribution since 2020.
Read more12th January 2023 | RETIREMENT
Pure Retirement are pleased to announce the appointment of Scott Burman as Head of Distribution.
Read more6th December 2022 | RETIREMENT
Pure Retirement are pleased to announce a series of criteria enhancements to its Classic range of lifetime mortgages.
Read more30th November 2022 | RETIREMENT
Equity Release Rates fall back with Pure Retirement.
Read more18th November 2022 | RETIREMENT
Pure Retirement are pleased to announce the partnership with Keylu.
Read more31st August 2022 | RETIREMENT
Lifetime mortgage lender Pure Retirement has seen its overall loan portfolio swell to over £4bn, as part of a prolonged and consistent period of growth. The latest milestone follows on from hitting a £1bn portfolio size in 2019, £2bn in 2020, and £3bn in 2021, and underlines the lender's position as the equity release market's loan servicer of choice.
Read more23rd August 2022 | RETIREMENT
Pure Retirement have seen a marked uptick in customers with higher property values, according to data analysis conducted on its lifetime mortgage customers between 2018 and 2021. The key headline is a 500% increase in the proportion of its business coming from those owning properties of at least £1m (and a 60% increase from 2020 to 2021 alone).
Read more25th July 2022 | RETIREMENT
Pure Retirement are pleased to offer new customers, who take out a Classic lifetime mortgage, the option to receive a free Energy Performance Certificate (EPC) post-completion.
Read more17th May 2022 | RETIREMENT
Pure Retirement are pleased to announce the appointment of Leslie Baker as their new Chief Technological Officer. As part of his remit, he will focus on driving growth in the lifetime mortgage lender's technological capabilities, allowing for greater self-sufficiency and building a foundation on which to drive future business growth.
Read more21st April 2022 | RETIREMENT
Pure Retirement are pleased to announce the appointment of Eleanor Thornhill as Chief Financial Officer, where she'll be an integral part of the executive board, driving strategic priorities and the financial performance of the business.
Read more25th January 2022 | RETIREMENT
Pure Retirement have underlined their commitment to supporting financial advisers in the later life lending sector through a comprehensive expansion of their Intermediary Sales team, helping to ensure that its adviser network has ready access to extensive support via relationship managers, telephone BDMs and field-based BDMs.
Read more20th December 2021 | RETIREMENT
Lifetime Mortgage provider Pure Retirement have launched a new Brand Health Check Guide in collaboration with Asset TV, specifically for use by advisers in the later life market.
Read more23rd November 2021 | RETIREMENT
Pure Retirement are pleased to announce new enhancements to their Sovereign range of lifetime mortgages.
Read more12th October 2021 | RETIREMENT
Lifetime Mortgage provider Pure Retirement have launched a report on Effective Brand Positioning Today for the over 50s Market, interviewing 20 experts in their fields alongside traditional research.
Read more6th October 2021 | RETIREMENT
Pure Retirement are pleased to announce the launch of its new Emerald range, a completely new suite of lifetime mortgages designed to offer customers flexible repayment options and enhanced LTVs.
Read more24th August 2021 | RETIREMENT
Leeds-based lifetime mortgage lender Pure Retirement has seen its loan portfolio exceed £3bn, in spite of the challenging trading conditions experienced as a result of the pandemic.
Read more16th August 2021 | RETIREMENT
Pure Retirement are pleased to launch a refreshed new mobile app for equity release advisers, designed to enhance their user experience, and allowing greater case management options.
Read more21st July 2021 | RETIREMENT
Pure Retirement are pleased to announce an enhanced partnership with Countrywide Surveying Services, meaning that its become the first equity release provider in the market to gain access to its Auto-Instruct self-service booking facility, available on the lenders Classic products.
Read more1st July 2021 | RETIREMENT
Pure Retirement are pleased to announce the further distribution expansion of their Classic lifetime mortgage range, with the addition of a further 300 firms.
Read more28th June 2021 | RETIREMENT
Pure Retirement is pleased to announce the launch of its new Heritage Freedom 20 product, offering customers the ability to repay up to 20% of their loan each year ERC-free.
Read more21st June 2021 | RETIREMENT
Pure Retirement are pleased to announce the launch of new enhancements to their Sovereign range, providing ERC-free repayment opportunities and a Direct Debit facility to customers.
Read more27th May 2021 | RETIREMENT
Pure Retirement is pleased to announce the launch of its new flexible pricing methodology on the Classic lifetime mortgage product range.
Read more17th May 2021 | RETIREMENT
Pure Retirement are pleased to announce the launch of several key market insight resources, helping advisers to best serve their customers as restrictions continue to ease.
Read more7th May 2021 | RETIREMENT
Pure Retirement are pleased to announce their ongoing support of My Care Consultant’s Care Box platform through sponsoring the creation of their new guide, ‘Paying for care: important things your family should know’.
Read more11th March 2021 | RETIREMENT
Pure Retirement are pleased to announce new adviser-facing resources, in recognition of the equity release market predicted to pick up in 2021 as consumers become more prepared to make major financial decisions.
Read more9th February 2021 | RETIREMENT
Pure Retirement are pleased to announce the launch of a wealth of new adviser-facing resources as part of a wider commitment to supporting the broker community both during the current climate and beyond.
Read more18th January 2021 | RETIREMENT
Pure Retirement are pleased to announce the launch of their new direct debit facility on their Classic range, as they continue to strive to provide customers with tools and options to help them self-manage their accounts as needed post-completion.
Read more12th January 2021 | RETIREMENT
Mortgage club and specialist mortgage distributor, Brilliant Solutions are pleased to announce the addition of lifetime mortgage lender Pure Retirement, to their equity release partners.
Read more23rd November 2020 | RETIREMENT
Pure Retirement are pleased to announce the launch of their new and improved adviser marketing toolkit as part of their commitment to providing gold-standard support and helping advisers enhance their marketing presence.
Read more3rd November 2020 | RETIREMENT
Pure Retirement are pleased to launch their new equity release repayment calculators as part of a series of planned web enhancements.
Read more22nd October 2020 | RETIREMENT
Pure Retirement are pleased to announce the launch of their new Pure Servicing Solutions equity release sub-brand, which focuses on forging strategic partnerships with third party originators, using Pure’s award-winning technology, processes, and service standards to deliver gold-standard results.
Read more12th October 2020 | RETIREMENT
Pure Retirement are pleased to announce the launch of new customer-facing literature, designed to keep their account holders informed about plan features and the processes involved in accessing them.
Read more30th September 2020 | RETIREMENT
Pure Retirement are pleased to announce further enhancements to their website featuring easy-access product information, a new criteria search, and client scenario examples, to make life for advisers as straightforward as possible as the world becomes more digitally-focused in the current climate.
Read more7th September 2020 | RETIREMENT
This week, Pure Retirement launches a series of ‘Pure Back to School’ adviser webinars featuring guest speakers each week from market-leading organisations. The free digital events will be running Wednesdays throughout September in a bid to continue to share easy-to-access industry knowledge and learnings with advisers.
Read more1st September 2020
Pure Retirement today make their Classic Lifetime Mortgage range available to a wider section of the equity release market, opening up their market-leading solution for even more customers to benefit.
Read more27th August 2020
Pure Retirement is pleased to announce the launch of a pair of new video series aimed at both advisers and consumers and available through respective YouTube channels.
Read more20th August 2020
Pure Retirement has launched its latest tech innovation to simplify the adviser journey. The new postcode finder tool enables advisers to instantly find their regional sales representatives and contact details, streamlining the process and ultimately saving them valuable time.
Read more13th August 2020
Leeds lifetime mortgage lender Pure Retirement has created a new Jobseekers' Guide to support potential applicants in the current climate.
Read more16th July 2020
Pure Retirement is pleased to announce the latest changes to the rates on its Sovereign products, resulting in being able to offer the lowest-ever market rate of 2.35% MER.
Read more8th June 2020
Pure Retirement is pleased to announce that they have supported My Care Consultant with the launch of their new practical guide, "Your Guide To Getting The Care You Need".
Read more1st June 2020
Pure Retirement is pleased to announce the launch of its new Heritage Freedom 40 product, offering customers the ability to repay up to 40% of their loan each year ERC-free.
Read more27th May 2020
Pure Retirement is pleased to announce the introduction of new valuation processes across its full product range from this week, in line with new government guidelines which have started to open up the property market.
Read more13th May 2020
Pure Retirement is pleased to announce the winners of last week’s inaugural Big Equity Release Quiz, held as a fundraising initiative for the British Red Cross’ COVID-19 response in partnership with sourcing platform Advise Wise.
Read more7th May 2020
Leeds-based lifetime mortgage lender Pure Retirement, in partnership with the Advise Wise sourcing platform for financial advisers, are pleased to announce their fundraising initiative for the British Red Cross’ COVID-19 efforts.
Read more6th May 2020
Pure Retirement have launched a new and improved online portal which allows advisers to create KFIs 65% faster.
Read more23rd April 2020
New Classic Range Desktop Valuation products from Pure Retirement are available as of this morning, meaning the lender is now fully operational across all of its lifetime mortgage product solutions.
Read more8th April 2020
In the current times of uncertainty within the market, Pure Retirement are today pleased to announce their offering of Desktop Valuation solutions for the majority of their Lifetime Mortgage products.
Read more23rd March 2020
Pure Retirement are pleased to announce the continued growth of their loan portfolio, meaning that the total value of its serviced loans has exceeded £2bn for the first time thanks to an increase in both its own customers and the number of firms it now services back books on behalf of. This represents a year-on-year doubling from the landmark £1bn reached almost exactly a year ago.
Read more3rd March 2020
Pure Retirement are pleased to announce their latest developments on their Classic range, culminating in being able to offer the lowest MER on a fixed-rate product ever seen in the equity release market at 2.59%.
Read more3rd February 2020
Pure Retirement today make their Classic Lifetime Mortgage range available to a wider section of the equity release market, with advisers able to access the products through major equity release clubs AiR and Premier Equity Release club if they meet their qualifying criteria.
Read more15th January 2020
Pure Retirement have started the year by making changes to their Heritage range criteria, aiming to give consumers more choice when it comes to managing their affairs in later life.
Read more3rd December 2019
Pure Retirement are pleased to announce the development and release of new adviser-facing video content, explaining delicate issues on which many in the industry have been calling for greater resources.
Read more14th October 2019
Pure Retirement are pleased to announce the launch of its new customer-facing YouTube channel, designed to provide easily digestible explainer video content to either be accessed directly by consumers or for advisers to use with their customers, giving prospective clients a better understanding of later life lending.
Read more24th September 2019
Staff from Leeds lifetime mortgage firm, Pure Retirement, are stepping away from their desks to volunteer at The Prince of Wales Hospice in Pontefract.
Read more3rd September 2019
Pure Retirement are pleased to announce their partnership with My Care Consultant on their latest CareBox project, providing a members-only technical resource for financial services professionals, financial advisers and support staff by offering tools, information and support on care-related topics and the ways to pay for care.
Read more3rd September 2019
Pure Retirement are pleased to announce their partnership with My Care Consultant on their latest CareBox project, providing a members-only technical resource for financial services professionals, financial advisers and support staff by offering tools, information and support on care-related topics and the ways to pay for care.
Read more22nd August 2019
Pure Retirement are pleased to announce brand new additions to their much-loved Marketing Toolkit as part of a wider commitment to providing advisers with market-leading (and cost-effective) resources to best reach their customer base.
Read more8th August 2019
Pure Retirement are pleased to offer enhancements to its Classic range, resulting in the market’s lowest-ever fixed rate of 2.99% AER.
Read more15th July 2019
Following its launch earlier this year, Pure Retirement’s Heritage range has seen high levels of interest from brokers and customers alike. Nonetheless, in response to broker feedback they are pleased to announce enhancements to the range which aim to open it up to as many potential customers as possible.
Read more31st May 2019
Pure Retirement is pleased to announce the launch of its new product suite, the Heritage range, which is available whole-of-market and offers repayment flexibility without sacrificing the wide range of LTVs and award-winning service that both our adviser network and end-point users have come to love and expect.
Read more2nd April 2019
Lifetime Mortgage lender Pure Retirement are delighted to announce their sponsorship of the England over-50s and over-60s national walking football teams through a number of key strategic arrangements, including becoming the squads’ main shirt sponsor. It comes at a time when the sport is going from strength to strength and truly resonating with those in later life, becoming the UK’s fastest-growing sport in the process.
Read more1st March 2019
For the first time in its history Pure Retirement is now servicing over £1bn of loans, with its servicing element recently expanding exponentially as it’s developed into a key pillar of the organisation and in turn massively enhanced the wider business as a whole.
Read more1st March 2019
Pure Retirement are delighted to have been named as Yorkshire’s most profitable SME in last week’s Yorkshire Post.
Read more20th February 2019
Pure Retirement is pleased to announce the launch of its new adviser-facing Mobile App, believed to be the first of its kind in the British equity release sector.
Read more6th December 2018
Pure Retirement to delighted to announce their inclusion on the Fast Track 100, a celebration of Britain's fastest-growing companies published in the Sunday Times on the 2nd December.
Read more25th October 2018
The opportunity to free up the equity in your home has been opened up to more people, including those living in ex-local authority houses, following the launch of a new product range by Leeds-based equity release provider Pure Retirement.
Read more4th October 2018
We at Pure Retirement welcome the government’s newly-announced decision to signpost the over 55s towards equity release and later life lending options through its Single Financial Guidance Service, which will support older consumers in understanding when and how to access specialist financial advice.
Read more23rd August 2018
The Equity Release Council has seen record numbers of downloads this year, of The Adviser Guide to Equity Release.
Read more27th July 2018
Pure Retirement are delighted to announce that one of our Business Development Managers, Hattie Fancourt, has been listed as a finalist in the Female BDM Of The Year category at the inaugural Financial Reporter Women’s Recognition Awards.
Read more13th July 2018
The equity release market continues on the upward trajectory of recent years, with the ERC’s Spring 2018 market report providing a whole host of headline statistics including a 22% increase in new applicants in 2016 being followed by a further 34% increase in 2017, and annual lending surpassing £3bn for the first time last year.
Read more6th July 2018
Having recently been recognised as Yorkshire’s fastest growing company in the region’s Fastest 50 Award - compiled by UK Top 100 law firm Ward Hadaway – Pure Retirement has continued its ongoing expansion via the recruitment of a further 24 members to its continually expanding team.
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