Press Releases

24th August 2021 | RETIREMENT

Pure Retirements loan portfolio swells to over £3bn

Leeds-based lifetime mortgage lender Pure Retirement has seen its loan portfolio exceed £3bn, in spite of the challenging trading conditions experienced as a result of the pandemic.

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16th August 2021 | RETIREMENT

Pure Retirement Launch New Mobile App

Pure Retirement are pleased to launch a refreshed new mobile app for equity release advisers, designed to enhance their user experience, and allowing greater case management options.

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21st July 2021 | RETIREMENT

Pure Retirement Becomes First Equity Release Lender To Offer Auto-Instruct Self-Service Booking Facility

Pure Retirement are pleased to announce an enhanced partnership with Countrywide Surveying Services, meaning that its become the first equity release provider in the market to gain access to its Auto-Instruct self-service booking facility, available on the lenders Classic products.

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1st July 2021 | RETIREMENT

Pure Retirement Further Expands Distribution of Classic Range

Pure Retirement are pleased to announce the further distribution expansion of their Classic lifetime mortgage range, with the addition of a further 300 firms.

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28th June 2021 | RETIREMENT

Pure Retirement Launch New Heritage Freedom 20 Product, Offering 20% Overpayments ERC-free

Pure Retirement is pleased to announce the launch of its new Heritage Freedom 20 product, offering customers the ability to repay up to 20% of their loan each year ERC-free.

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21st June 2021 | RETIREMENT

Pure Retirement Offers ERC-Free Repayments Across Entire Range With Enhancements To Its Sovereign Products

Pure Retirement are pleased to announce the launch of new enhancements to their Sovereign range, providing ERC-free repayment opportunities and a Direct Debit facility to customers.

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27th May 2021 | RETIREMENT

Pure Retirement Launches new Classic Flexible Pricing structure

Pure Retirement is pleased to announce the launch of its new flexible pricing methodology on the Classic lifetime mortgage product range.

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17th May 2021 | RETIREMENT

Pure Retirement launch new adviser resources to develop the later life market

Pure Retirement are pleased to announce the launch of several key market insight resources, helping advisers to best serve their customers as restrictions continue to ease.

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7th May 2021 | RETIREMENT

Pure Retirement and My Care Consultant Launch New Customer-Facing Literature For Financial Advisers

Pure Retirement are pleased to announce their ongoing support of My Care Consultant’s Care Box platform through sponsoring the creation of their new guide, ‘Paying for care: important things your family should know’.

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11th March 2021 | RETIREMENT

Pure Retirement Announces New Adviser Support In Response To Predicted 2021 Lifetime Mortgage Market Growth

Pure Retirement are pleased to announce new adviser-facing resources, in recognition of the equity release market predicted to pick up in 2021 as consumers become more prepared to make major financial decisions.

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9th February 2021 | RETIREMENT

Pure Retirement Launch New Adviser Resources

Pure Retirement are pleased to announce the launch of a wealth of new adviser-facing resources as part of a wider commitment to supporting the broker community both during the current climate and beyond.

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18th January 2021 | RETIREMENT

Pure Retirement Launch Direct Debit Facility on Classic Range

Pure Retirement are pleased to announce the launch of their new direct debit facility on their Classic range, as they continue to strive to provide customers with tools and options to help them self-manage their accounts as needed post-completion.

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12th January 2021 | RETIREMENT

Brilliant Solutions Adds Pure Retirement To Their Equity Release Partners

Mortgage club and specialist mortgage distributor, Brilliant Solutions are pleased to announce the addition of lifetime mortgage lender Pure Retirement, to their equity release partners.

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23rd November 2020 | RETIREMENT

Pure Retirement Launch New Adviser Marketing Toolkit

Pure Retirement are pleased to announce the launch of their new and improved adviser marketing toolkit as part of their commitment to providing gold-standard support and helping advisers enhance their marketing presence.

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3rd November 2020 | RETIREMENT

Pure Retirement Launch New Repayment Calculators

Pure Retirement are pleased to launch their new equity release repayment calculators as part of a series of planned web enhancements.

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22nd October 2020 | RETIREMENT

Pure Retirement Launches New Pure Servicing Solutions Sub-Brand

Pure Retirement are pleased to announce the launch of their new Pure Servicing Solutions equity release sub-brand, which focuses on forging strategic partnerships with third party originators, using Pure’s award-winning technology, processes, and service standards to deliver gold-standard results.

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12th October 2020 | RETIREMENT

Pure Retirement Launch New Customer Account Servicing Resources

Pure Retirement are pleased to announce the launch of new customer-facing literature, designed to keep their account holders informed about plan features and the processes involved in accessing them.

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30th September 2020 | RETIREMENT

Further Tech Innovation from Pure Retirement

Pure Retirement are pleased to announce further enhancements to their website featuring easy-access product information, a new criteria search, and client scenario examples, to make life for advisers as straightforward as possible as the world becomes more digitally-focused in the current climate.

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7th September 2020 | RETIREMENT

Pure Retirement Launches 'Pure Back to School' Adviser Webinar Series

This week, Pure Retirement launches a series of ‘Pure Back to School’ adviser webinars featuring guest speakers each week from market-leading organisations. The free digital events will be running Wednesdays throughout September in a bid to continue to share easy-to-access industry knowledge and learnings with advisers.

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1st September 2020

Pure Retirement Further Expands Distribution of Classic Range

Pure Retirement today make their Classic Lifetime Mortgage range available to a wider section of the equity release market, opening up their market-leading solution for even more customers to benefit.

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27th August 2020

Pure Retirement Launches Educational Video Series

Pure Retirement is pleased to announce the launch of a pair of new video series aimed at both advisers and consumers and available through respective YouTube channels.

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20th August 2020

Pure Retirement Launches Postcode Finder Tool

Pure Retirement has launched its latest tech innovation to simplify the adviser journey. The new postcode finder tool enables advisers to instantly find their regional sales representatives and contact details, streamlining the process and ultimately saving them valuable time.

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13th August 2020

Pure Retirement Creates Jobseekers' Guide

Leeds lifetime mortgage lender Pure Retirement has created a new Jobseekers' Guide to support potential applicants in the current climate.

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16th July 2020

Pure Retirement Announce Changes on its Sovereign Products

Pure Retirement is pleased to announce the latest changes to the rates on its Sovereign products, resulting in being able to offer the lowest-ever market rate of 2.35% MER.

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8th June 2020

Pure Retirement Support My Care Consultant with New Guide Aimed at Financial Advisers

Pure Retirement is pleased to announce that they have supported My Care Consultant with the launch of their new practical guide, "Your Guide To Getting The Care You Need".

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1st June 2020

Pure Retirement Launch New Freedom 40 Product, Offering 40% Overpayments ERC-free

Pure Retirement is pleased to announce the launch of its new Heritage Freedom 40 product, offering customers the ability to repay up to 40% of their loan each year ERC-free.

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27th May 2020

Pure Retirement Develops Variety of Valuation Options In Line With Government Advice

Pure Retirement is pleased to announce the introduction of new valuation processes across its full product range from this week, in line with new government guidelines which have started to open up the property market.

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13th May 2020

Winners Of Pure Retirement's Big Equity Release Quiz Fundraiser Announced

Pure Retirement is pleased to announce the winners of last week’s inaugural Big Equity Release Quiz, held as a fundraising initiative for the British Red Cross’ COVID-19 response in partnership with sourcing platform Advise Wise.

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7th May 2020

Pure Retirement Host The Big ER Quiz Fundraising Event

Leeds-based lifetime mortgage lender Pure Retirement, in partnership with the Advise Wise sourcing platform for financial advisers, are pleased to announce their fundraising initiative for the British Red Cross’ COVID-19 efforts.

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6th May 2020

Pure Retirement Launch Improved and Enhanced KFI Portal

Pure Retirement have launched a new and improved online portal which allows advisers to create KFIs 65% faster.

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23rd April 2020

Pure Retirement Expands Desktop Valuation Solutions To Classic Range

New Classic Range Desktop Valuation products from Pure Retirement are available as of this morning, meaning the lender is now fully operational across all of its lifetime mortgage product solutions.

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8th April 2020

Pure Retirement Launch Desktop Valuation Solutions

In the current times of uncertainty within the market, Pure Retirement are today pleased to announce their offering of Desktop Valuation solutions for the majority of their Lifetime Mortgage products.

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23rd March 2020

Pure Retirements Loan Servicing Portfolio Exceeds £2bn

Pure Retirement are pleased to announce the continued growth of their loan portfolio, meaning that the total value of its serviced loans has exceeded £2bn for the first time thanks to an increase in both its own customers and the number of firms it now services back books on behalf of. This represents a year-on-year doubling from the landmark £1bn reached almost exactly a year ago.

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3rd March 2020

Pure Retirement launch lowest ever equity release rate

Pure Retirement are pleased to announce their latest developments on their Classic range, culminating in being able to offer the lowest MER on a fixed-rate product ever seen in the equity release market at 2.59%.

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3rd February 2020

Pure Retirement Expands Distribution of Classic Range

Pure Retirement today make their Classic Lifetime Mortgage range available to a wider section of the equity release market, with advisers able to access the products through major equity release clubs AiR and Premier Equity Release club if they meet their qualifying criteria.

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15th January 2020

Pure Retirement Enhance Heritage Range Criteria

Pure Retirement have started the year by making changes to their Heritage range criteria, aiming to give consumers more choice when it comes to managing their affairs in later life.

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3rd December 2019

Pure Retirement Release New Adviser-Facing Webinars

Pure Retirement are pleased to announce the development and release of new adviser-facing video content, explaining delicate issues on which many in the industry have been calling for greater resources.

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14th October 2019

Pure Retirement Launch Customer-Facing YouTube Channel

Pure Retirement are pleased to announce the launch of its new customer-facing YouTube channel, designed to provide easily digestible explainer video content to either be accessed directly by consumers or for advisers to use with their customers, giving prospective clients a better understanding of later life lending.

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24th September 2019

Staff from Pure Retirement volunteer at The Prince of Wales Hospice

Staff from Leeds lifetime mortgage firm, Pure Retirement, are stepping away from their desks to volunteer at The Prince of Wales Hospice in Pontefract.

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3rd September 2019

Pure Retirement Partner With My Care Consultant on New Care Box Project

Pure Retirement are pleased to announce their partnership with My Care Consultant on their latest CareBox project, providing a members-only technical resource for financial services professionals, financial advisers and support staff by offering tools, information and support on care-related topics and the ways to pay for care.

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3rd September 2019

Pure Retirement Partner With My Care Consultant on New Care Box Project

Pure Retirement are pleased to announce their partnership with My Care Consultant on their latest CareBox project, providing a members-only technical resource for financial services professionals, financial advisers and support staff by offering tools, information and support on care-related topics and the ways to pay for care.

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22nd August 2019

Pure Retirement Expand Adviser-Facing Marketing Toolkit

Pure Retirement are pleased to announce brand new additions to their much-loved Marketing Toolkit as part of a wider commitment to providing advisers with market-leading (and cost-effective) resources to best reach their customer base.

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8th August 2019

Pure Retirement Offers Market’s Lowest-Ever Fixed Rate

Pure Retirement are pleased to offer enhancements to its Classic range, resulting in the market’s lowest-ever fixed rate of 2.99% AER.

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15th July 2019

Heritage Enhancements

Following its launch earlier this year, Pure Retirement’s Heritage range has seen high levels of interest from brokers and customers alike. Nonetheless, in response to broker feedback they are pleased to announce enhancements to the range which aim to open it up to as many potential customers as possible.

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31st May 2019

Heritage Range Launch

Pure Retirement is pleased to announce the launch of its new product suite, the Heritage range, which is available whole-of-market and offers repayment flexibility without sacrificing the wide range of LTVs and award-winning service that both our adviser network and end-point users have come to love and expect.

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2nd April 2019

Walking Football Association Sponsorship Launch

Lifetime Mortgage lender Pure Retirement are delighted to announce their sponsorship of the England over-50s and over-60s national walking football teams through a number of key strategic arrangements, including becoming the squads’ main shirt sponsor. It comes at a time when the sport is going from strength to strength and truly resonating with those in later life, becoming the UK’s fastest-growing sport in the process.

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1st March 2019

Pure Retirement’s Servicing Portfolio Surpasses £1bn

For the first time in its history Pure Retirement is now servicing over £1bn of loans, with its servicing element recently expanding exponentially as it’s developed into a key pillar of the organisation and in turn massively enhanced the wider business as a whole.

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1st March 2019

Pure Retirement named as Yorkshire's most profitable SME

Pure Retirement are delighted to have been named as Yorkshire’s most profitable SME in last week’s Yorkshire Post.

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20th February 2019

Pure Retirement Mobile App

Pure Retirement is pleased to announce the launch of its new adviser-facing Mobile App, believed to be the first of its kind in the British equity release sector.

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6th December 2018

Pure Retirement Fast Track 100

Pure Retirement to delighted to announce their inclusion on the Fast Track 100, a celebration of Britain's fastest-growing companies published in the Sunday Times on the 2nd December.

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25th October 2018

Pure Retirement Sovereign Range

The opportunity to free up the equity in your home has been opened up to more people, including those living in ex-local authority houses, following the launch of a new product range by Leeds-based equity release provider Pure Retirement.

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4th October 2018

Pure Retirement Government Position Commentary

We at Pure Retirement welcome the government’s newly-announced decision to signpost the over 55s towards equity release and later life lending options through its Single Financial Guidance Service, which will support older consumers in understanding when and how to access specialist financial advice.

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23rd August 2018

Advisers Increasingly Keen To Join The Equity Release Market

The Equity Release Council has seen record numbers of downloads this year, of The Adviser Guide to Equity Release.

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27th July 2018

Pure Retirement Business Develop Manager Hattie Tales Nominated In Inaugural Financial Reporter Women’s Recognition Awards

Pure Retirement are delighted to announce that one of our Business Development Managers, Hattie Tales, has been listed as a finalist in the Female BDM Of The Year category at the inaugural Financial Reporter Women’s Recognition Awards.

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13th July 2018

Pure Retirement Continues Its Adviser Support Programme Through Expanded Roadshow And Webinar Series

The equity release market continues on the upward trajectory of recent years, with the ERC’s Spring 2018 market report providing a whole host of headline statistics including a 22% increase in new applicants in 2016 being followed by a further 34% increase in 2017, and annual lending surpassing £3bn for the first time last year.

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6th July 2018

Pure Retirement Expands Team And Support Offering For Equity Release Advisers

Having recently been recognised as Yorkshire’s fastest growing company in the region’s Fastest 50 Award - compiled by UK Top 100 law firm Ward Hadaway – Pure Retirement has continued its ongoing expansion via the recruitment of a further 24 members to its continually expanding team.

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